How Racism Is Practised In India
' Dark And Lovely ', ' Dark And Handsome ' ever heard of these beauty products. Probably not and neither have I, at least in India. Yup!! Racism , especially on the basis of color, does exist in India and the increasing number of fairness cream commercials on television is a proof to that. Recently, I was watching a fairness cream commercial featuring one of the biggest superstars in the Bollywood industry. In the commercial he suggests a man with a dark skin complexion to use that cream in order to be handsome like him. Then the man is shown using the fairness cream and his confidence level magically reaches sky high and a huge crowd of girls swarm around him. Fairness Scale Now, what does this commercial suggest? In order to be perceived as handsome and be accepted by the society and to be popular among girls, you need to be fair. A fairer skin will boost your confidence and make people admire and respect you. A dark guy should have poor confidence an...