How Racism Is Practised In India
'Dark And Lovely', 'Dark And Handsome' ever heard of these beauty products. Probably not and neither have I, at least in India.
Yup!! Racism, especially on the basis of color, does exist in India and the increasing number of fairness cream commercials on television is a proof to that.
Recently, I was watching a fairness cream commercial featuring one of the biggest superstars in the Bollywood industry. In the commercial he suggests a man with a dark skin complexion to use that cream in order to be handsome like him. Then the man is shown using the fairness cream and his confidence level magically reaches sky high and a huge crowd of girls swarm around him.
Now, what does this commercial suggest?
In order to be perceived as handsome and be accepted by the society and to be popular among girls, you need to be fair. A fairer skin will boost your confidence and make people admire and respect you. A dark guy should have poor confidence and no girl would ever like him or get attracted towards him. He should be considered inferior because of his dark skin. Having dark skin is a great problem and it should be cured, the remedy being fairness creams.
A dark-skinned girl fails to get a job in a company because of the color of her skin.
Seriously, hats off to the creators of such racist beauty products.
People addressing a dark person with demeaning words is considered normal. Behind their backs, they prefer to call them by that name rather than their original one. Being black starts defining them. But people fail to realize the kind of psychological impact it makes on the next person's mind. They start feeling lesser about themselves and lose their confidence.
A simple solution is; be smart and please stop worshiping these fake celebrities blindly. They are promoting the product just because they are getting paid for it. They don't have any regard for who you are and what you would be feeling after watching them promote such a product as the only thing they are concerned with is the digits on their paychecks.
The change starts with us. First, let's try to change our own mindset and then stop anyone from making racist remarks or discriminating against anyone on any grounds.
As Plato, the great philosopher once said,
Yup!! Racism, especially on the basis of color, does exist in India and the increasing number of fairness cream commercials on television is a proof to that.
Recently, I was watching a fairness cream commercial featuring one of the biggest superstars in the Bollywood industry. In the commercial he suggests a man with a dark skin complexion to use that cream in order to be handsome like him. Then the man is shown using the fairness cream and his confidence level magically reaches sky high and a huge crowd of girls swarm around him.
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| Fairness Scale |
In order to be perceived as handsome and be accepted by the society and to be popular among girls, you need to be fair. A fairer skin will boost your confidence and make people admire and respect you. A dark guy should have poor confidence and no girl would ever like him or get attracted towards him. He should be considered inferior because of his dark skin. Having dark skin is a great problem and it should be cured, the remedy being fairness creams.
A dark-skinned girl fails to get a job in a company because of the color of her skin.
Seriously, hats off to the creators of such racist beauty products.
Now, suppose a teenager with dark skin complexion idolizes the superstar and watches his commercial in which he asks him to be fair in order to be confident and make girls fall in love with him, can you imagine the kind of horribly wrong impression it makes on that teenager's mind. He starts imagining being born dark colored as a curse and develops an inferiority complex because his favorite star is promoting a fairness cream.
People addressing a dark person with demeaning words is considered normal. Behind their backs, they prefer to call them by that name rather than their original one. Being black starts defining them. But people fail to realize the kind of psychological impact it makes on the next person's mind. They start feeling lesser about themselves and lose their confidence.
A question; when do we take a medicine? When we are sick or have some kind of a problem.
But being dark skin colored is not a problem at all, so how is a fairness cream a solution. It is just a matter of genetics. That is it!! Why do people fail to realize this?
People need to be proud of their skin color and learn to embrace it. Having a fair complexion does not in any way make a person superior or better looking or more confident than any dark-skinned person. To all the multinational companies manufacturing such products, a humble request.
Please:
People need to be proud of their skin color and learn to embrace it. Having a fair complexion does not in any way make a person superior or better looking or more confident than any dark-skinned person. To all the multinational companies manufacturing such products, a humble request.
Please:
A simple solution is; be smart and please stop worshiping these fake celebrities blindly. They are promoting the product just because they are getting paid for it. They don't have any regard for who you are and what you would be feeling after watching them promote such a product as the only thing they are concerned with is the digits on their paychecks.
The change starts with us. First, let's try to change our own mindset and then stop anyone from making racist remarks or discriminating against anyone on any grounds.
As Plato, the great philosopher once said,
"Beauty lies in the eye of the beholder."
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Good blog .
ReplyDeleteThank you very much:)
DeleteThank you very much:)
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